Answers store questions
Order status, shipping windows, returns and policy questions on the storefront — around the clock.
FORMO.
AI customer support for online stores
Never build it twice.
Formo Support is an AI chatbot you install with one script tag. Bring your own AI key. Configure tone, policies and safety limits in a dashboard. Grounded answers — not free-range invention.
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SUP-01
What ships with Formo Support
- Product1
- Setup< 15 min
- Install1 script
- AI billingBYOK
Guardrails, Dry Run, and an activity log — built into the product.
Works with
- Shopify
- OpenAI
- Anthropic
- Groq
THE PRODUCT
Formo Support
Formo Support answers order, shipping and policy questions on your storefront. It installs with one script tag, is configured from a Formo dashboard, looks up live Shopify orders when connected, and refuses to invent facts. You bring your own AI provider key — Formo never bills for usage.
Runs on your AI key
OpenAI, Anthropic, Google or Groq. Encrypted server-side. Formo never bills for inference.
One script install
No separate automation stack. Paste a tag, open the dashboard, customise everything there.
GUARDRAILS
Fifteen checks between the model and your customer.
This is the product's job: answer when evidence supports it, refuse when it does not.
Groundedness verification, authority caps, banned phrases, allowed links, invented tracking numbers, refund limits and Dry Run — implemented as hard rules, not vibes.
How guardrails workFifteen deterministic checks on every draft
Groundedness score against tool evidence and policy text
Invented orders, tracking numbers and dates blocked
Refund and discount authority caps you control
Banned phrases and allowed link domains
Dry Run mode so visitors never see drafts early
INSTALL
Three steps. No second platform.
Target under 15 minutes from purchase email to a connected widget.
01
Buy and claim
Checkout emails a licence key. Claim it in the dashboard with your purchase email.
02
Paste one script tag
Copy from Setup and drop it into your theme or site. The widget appears on your store.
03
Connect, configure, go live
Your AI key, policies and safety limits. Dry Run first, then Live when Activity looks clean.
CUSTOMISE
Your tone. Your policies. Your limits.
Every visitor-facing string and safety knobs live in the dashboard.
Appearance and copy
Policies and safety limits
AI provider and model
Shopify order tools
PRICING
Two one-time plans.
No Formo usage fee. You pay your AI provider directly.
Standard
£149
one-time
One store. Enough conversations for a growing inbox.
- 1 site
- 2,000 conversations/month
- OpenAI, Anthropic, Google, Groq
- Shopify connector
Plus
£299
one-time
Three stores. Higher monthly allowance. Priority support.
- 3 sites
- 10,000 conversations/month
- OpenAI, Anthropic, Google, Groq
- Shopify connector
SIGNAL
The widget on this site is the product.
Open the chat launcher to try a storefront-style demo. Ask about an order the way a real customer would.
Standard from £149. See plans.
Common questions
Plans, BYOK, install time, and what happens at the conversation cap.
One product: Formo Support, an AI customer support chatbot for online stores. Standard is £149 one-time (1 site, 2,000 conversations/month). Plus is £299 one-time (3 sites, 10,000 conversations/month).
No. You need to paste one script tag and follow the dashboard setup. If you can add a pixel or a chat app snippet, you can install Formo Support.
You pay your own AI provider directly. Typical usage runs £5–40 a month depending on volume. There is no fee to Formo after purchase.
No. Formo Support is hosted. You install with a script tag and configure in the Formo dashboard.
The widget degrades to a contact-capture form for the rest of the month. No surprise charges. The cap resets on the first.
Standard covers one site. Plus covers three sites. Additional capacity is a plan choice at purchase.
If Formo Support does not work as described and we cannot fix it, you get a full refund within 14 days.
Next step
Put support on the storefront.
One product. One script tag. Two one-time plans. Your AI key.