Free plan limits

How Formo counts conversations on Free, when the cap resets, and what shoppers see at the limit.

Free includes 1 site and 100 conversations per month, with Shopify order data, full guardrails, Dry Run, and required Powered by Formo branding.

What counts as a conversation#

A conversation is one chat thread with the assistant. Follow-up messages in the same thread don't count again.
A new thread starts if the shopper closes the tab and comes back later.
Opening the widget without sending a message doesn't count.
A message that fails before the assistant replies doesn't count.

Reset and over-cap behaviour#

Caps reset at 00:00 UTC on the 1st of each month.
At the cap, the assistant pauses and shows your support contact until the reset.

For Standard and Plus caps, see Rate limits, caps, and cost control.

Next#

What you need before you start · Install the script tag